The most useful collaboration is not a handoff. It is a shared process where strategy, creative and execution sharpen one another.
Invite the right questions early, make the work visible and let a good idea get better than its first version.
Culture
The work gets better when different perspectives arrive early.

The most useful collaboration is not a handoff. It is a shared process where strategy, creative and execution sharpen one another.
Invite the right questions early, make the work visible and let a good idea get better than its first version.