
FMCG
Oxycool
Made packaged water feel less functional and more familiar
Mascot promotion • Brand awareness
Visual storytelling • Outdoor advertising

Made packaged water feel less functional and more familiar

Brought a Pune snack legacy back into everyday conversation

Took silver out of the locker and back into the look

Took craft beer from the taproom to the fridge

Brought a little Goa to a city without a coastline

Converting a weekend stay into the luxury of disappearing